I drew the F-mark as fractions of a whole: specialist parts that add up to work no single generalist hire could do. Maison Neue Extended Demi carries the wordmark. Three lockup variants cover the range from digital profiles to printed collateral.

Deep Purple grounds the system; Iris is the electric note. Mint and Leaf give campaign work a fresh counterpoint that doesn't fight the purple.

I set campaign headlines in National 2 Compressed Bold, its heavy weight letting a single line fill a frame without losing legibility. Maison Neue Extended Demi anchors the wordmark, UI copy and calls to action. Söhne Buch carries body copy: neutral, warm at reading sizes.

For the LinkedIn cover I set "TALENT ON TAP" with image frames matched to the cap height, their widths varying across the line to echo the fractions in the name. I built the circular badge for avatar sizes where the horizontal wordmark would collapse.

The stories run all three brand colours across one campaign, each colourway distinct but still clearly one system.