Reverse-contrast display typeface, in progress.

Origin

Gig poster for Tinks, Bella Quinlan and Tom Lucey at The Fitzroy Pinnacle, lettered by hand in early Disco Cowboy forms. Reverse-contrast block lettering on dark green.

It started as a poster for a local gig I was playing with friends. Reverse-contrast letterforms, blocky and western. After the gig I kept sketching, working up an uppercase for a typeface.

The first sign of disco flare appeared in the capital K, with a curved leg.

Sketches

A sketchbook spread of Disco Cowboy letterform studies in pencil, whole alphabets worked out across two pages, including an ampersand.

Sketches explored weight distribution. Reverse contrast puts the thicks in the horizontal strokes, so most of the drawing went into finding where the curves had to cut into the slabs to take weight back out.

The process isn't linear. Sketch, pull the letters into Glyphs, refine, proof, back to the page, sketch again. Each pass turns up the next thing to fix.

The spread above still has alternates open. The lowercase w sits there both ways: curved bottoms and flatter diagonal ones. On the y and g I shaved the diagonals harder, cutting into the bottom slabs so the join from bowl to thin stem doesn't go too dark.

Pencil studies of the Disco Cowboy ampersand, working out where the curves cut into the slabs.
Further ampersand sketches, including a filled study testing the weight distribution.

Development

James Edmondson's annotated critique of the Disco Cowboy alphabet, with handwritten notes in red marking specific letterforms and flagging conceptual issues.
Critique by James Edmondson, Oh No Type Co

The first digital cut came out of a lockdown type group: designers who'd studied together at Old School New School of Lettering and Typography, keeping in touch through Veronica Grow's virtual meetups. Having to bring something to each catch-up was enough to get the sketches into Glyphs.

Two crits moved it forward, both through Type Crit Crew: Ben Kiel and James Edmondson. The notes that stuck were about colour pooling in the centre of the letters and where to push the expression versus pull it back.

Type tester

OUTLAW BOOGIE

Proof

Uppercase

Lowercase

Numerals

Punctuation

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numerals

0123456789

Punctuation

! @ # $ % & * ( ) . , : ; ? / \ — – -

Follow the progress

Disco Cowboy is still in progress. Leave your email for occasional updates.

FAQ

What is reverse contrast?
In most type, the thick strokes are vertical and the thin ones horizontal. Reverse contrast flips that: the horizontals carry the weight, the verticals go thin.
When is Disco Cowboy available?
Still in progress, no release date yet. Add your email above and I'll send updates as it develops.

Also in the catalogue

Lonsdale: condensed display typeface drawn from Melbourne ghost signs, available now. View the full catalogue.

Credits