A fresh brand identity for Rockhampton chiropractic clinic.


  • Brand strategy
  • Identity design
  • Website design
  • Website development
  • Brand rollout

Dr. Alex and Dr. Lucy needed help launching their first chiropractic clinic.

We started by uncovering purpose, vision and goals. This resulted in a prioritised list of business goals, which focused on expanding to multiple locations. Therefore, a consistent and versatile brand identity and website was going to be critical for their growth.

The website had to be easy to update, with the ability to add services, post blogs and add staff members as the business grows. Therefore, the best solution was a custom WordPress theme.

Health, wellness and movement.

These brand attributes set the visual tone for Total Health Chiropractic.

In effect, flowing lines communicate the movement associated with chiropractic; high velocity adjustments.

Brand identity impact

“Tom is an absolute pleasure to work with. His attention to detail is second to none. We have worked with numerous designers before and Tom stood out during the branding phase. Because he really got to know us individually and work with our goals as a business.”

“The final product spoke the exact words we were looking for and we couldn’t have been happier. For this reason we highly recommend working with him.”

Dr. Alex Harvey, Total Health Chiropractic co-founder