Reviving corner store connection for the Parcelpoint community.


  • Rebrand
  • Identity design
  • Website design
  • Brand rollout

Parcelpoint are a network of 1400 local delivery, pickup and return locations.

My role was to lead the redesign of Parcelpoint’s visual identity, which was then be rolled out across the country.

The colour palette, the iconography and the textures I used were influenced by old stamps, parcels and the string that keeps their precious contents secure. The P icon represents this string.

I created four logo versions to ensure the brand is versatile and able to work in physical and digital contexts; from small instagram profile logos to large vehicle wraps.


Lynx Digital – Website development

Good Empire – Discovery and strategy

The results

Monthly web page views increased from 600,000 to 1.2 million.