Creating a custom typeface to revive a relic found on Lonsdale Street in Melbourne


  • Type design

Wandering the streets of Melbourne’s Central Business District, I stumbled upon this gem. A remnant from the 1920’s – a time when hand painted signs were the most popular approach for advertising.

The letters were created with a flat brush which gives it a particular personality. The slight outward flairs at the top and bottom of downward strokes are such an example.

I started with the R and then adapted the DNA from that letter to another 6 or so letters. From here the alphabet started to fill itself out.

It was during an intensive at the Old School New School that I created this custom uppercase typeface. I was lucky to receive individual support from mentors Veronica Grow and Dan Milne.

The perfect way to nod to a time when the flat brush was commonplace, this typeface is ideal for large heading usage.
Lonsdale can be purchased for $25 here.